Mobile App for AutoCar
Problem
The previous app experience did not communicate the product's value effectively. Users failed to understand the key benefits within the first seconds of using the app, which negatively impacted activation and post-trial payment conversion.
Important features were also hidden too deeply in the interface, and the onboarding flow did not guide users toward key actions such as vehicle maintenance, product purchases, or service bookings.
Important features were also hidden too deeply in the interface, and the onboarding flow did not guide users toward key actions such as vehicle maintenance, product purchases, or service bookings.
Insight
Users need to understand the core value of the product within the first 5 seconds. The faster users recognize the app's usefulness and interact with a key feature, the higher the probability of registration and payment conversion.
Goal
Redesign the mobile app to:
- communicate the app's value faster
- reduce cognitive load
- guide users toward key actions
- improve activation, product purchases, and service bookings
Research & Workshop
A kick-off workshop was conducted with the product and marketing teams. Together, we identified that:
- the app's value proposition should be immediately understandable
- key actions (such as adding a vehicle) should happen directly on the first screen
- the interface needed simplification with unnecessary information removed
Key Decisions
- Clearly communicate the app's core value: vehicle maintenance and car ownership support
- Use short and easy-to-understand user flows
- Focus only on the most important features
Implementation
Users were gradually introduced to the main benefits of the app through simplified flows.
After several design iterations and feedback sessions, we:
After several design iterations and feedback sessions, we:
- simplified the visual design
- reduced the number of steps
- added wallet integration
- strengthened focus on key features
Results
The new design delivered:
- Registrations +10%
- In-app purchases +10%
Impact
Additional improvements included:
- higher user engagement
- better understanding of the product value
- increased number of service requests
- growth in car loan applications
+10%
Registrations
+10%
In-app purchases
