AskGPT — Growth Funnel Redesign — Valentina Gushchina

Problem

The existing onboarding experience felt overloaded and visually overwhelming for users. Users were exposed to too much information, complex visual hierarchy, and unclear communication of the product's value.

The previous funnel:

reduced engagement during the early stages of the user journey
failed to guide users effectively through the activation flow
did not create enough motivation to subscribe

As a result, users dropped off more frequently, activation rates decreased, and subscription conversion remained below expectations.

Insight

For AI products, it is critical to communicate user value as quickly as possible and reduce friction within the onboarding funnel.

Users respond better to:

clean visual structure
emotional communication
clear usage scenarios
a modern visual-first approach

The faster users understand how the product can help them personally, the higher the activation rate and likelihood of subscription conversion.

Goal

Redesign the onboarding and paywall funnel to:

reduce cognitive load
improve onboarding completion rate
increase activation
improve conversion to subscription
make the value proposition more emotional and easier to understand
improve overall funnel performance

Research & Growth Analysis

Together with the growth team, we conducted funnel analysis and user behavior research.

We identified that:

users did not understand the main product use cases
onboarding failed to create emotional engagement
visual hierarchy distracted users from key CTAs
paywall screens did not build enough motivation to purchase

Retention and drop-off analysis also showed that users were losing interest before discovering the core benefits of the AI functionality.

Growth Hypothesis & Key Decisions

A more emotional and lifestyle-oriented presentation of the product would help users associate the AI tool with their everyday tasks faster and increase engagement.

Key decisions:

Redesign the visual hierarchy of the screens
Make onboarding more storytelling-oriented
Use real AI use cases instead of abstract descriptions
Strengthen focus on key CTAs
Introduce a more modern emotional visual language
Make the paywall more focused on value communication

Implementation

As part of the redesign, we updated onboarding flow, paywall screens, visual system, AI use case presentation, and CTA placement.

After several iterations and A/B testing, we:

simplified the user journey
improved information architecture
increased emotional engagement
reduced visual noise
improved readability and focus on key actions

Results

The updated onboarding/paywall funnel achieved:

more than 40% growth in overall conversion
a 15% increase in subscriptions
improved activation rate
higher onboarding completion rate
reduced drop-off within the funnel
increased user engagement

Impact

Additionally:

users understood the product value proposition faster
perception of the AI functionality improved
interaction with paywall screens increased
onboarding became significantly easier and faster to complete

+40%

Overall conversion

+15%

Subscriptions