Anisad — Real Estate

Timeline 2024

Role Product Designer

Team Product Manager, Marketing Team, Developers

Problem

The existing website had poor navigation and an overloaded interface structure. Users found it difficult to quickly discover relevant properties and navigate through the catalog.

Additionally, the property listing submission flow was too long and complicated. Many users dropped off during onboarding and never published their listings.

Insight

For real estate platforms, it is critical that users:

quickly find relevant properties
receive clear and visually appealing information
complete key actions easily without unnecessary friction

The simpler the navigation and the clearer the property card structure, the higher the engagement, trust, and likelihood of registration or lead submission.

Reducing onboarding complexity also directly impacts the number of published listings on the platform.

Goal

Redesign the website experience to:

improve navigation
make property cards more modern and informative
increase user engagement
improve registrations and lead generation
simplify the property publishing flow

Research & Workshop

Together with the product and marketing teams, we analyzed user behavior and major drop-off points.

The research showed that:

users were getting lost in navigation
important property information was poorly structured
the interface looked visually outdated
the listing submission process contained too many steps and created frustration

Key Decisions

Simplify navigation and catalog structure
Completely redesign the visual style of property cards
Improve information hierarchy within property listings
Add more visible CTAs for registration and lead submission
Reduce the number of steps required to publish a property
Make the property submission onboarding flow faster and easier to understand

Implementation

As part of the redesign, we updated:

the homepage
the real estate catalog
property cards
registration flows
the onboarding flow for adding new listings

After several design iterations and testing rounds, we improved the visual structure, simplified user flows, and reduced the number of actions required to publish a listing.